Burnet County Tourism is a County Agency that collects Hotel Occupancy Taxes from County Short Term Vacation Homes and Lodges. They came to Victory Marketing in search of an agency that could support their local lodgers and understand how to target their vacation rental audience.
Burnet County Tourism had goals to build site authority, improve keyword ranking, boost organic sessions, and increase lead generation quanitity and quality. They needed a creative SEO campaign to help vacation rental guests find their vacation homes and lodges.
The Victory Marketing Strategy
When new customers come to us for SEO support, they’re often concerned that an agency won’t be able to understand the process of their business or the specific language of their niche. We love proving to new customers the way we can get creative with language and translate SEO solutions into revenue growth.
Learning the Language to Speak to Prospects
Burnet County Tourism operates under Chapter 352.002 (a)(17) of the Texas Tax Code, Burnet County is authorized to collect County hotel occupancy taxes. The County is authorized to collect hotel occupancy taxes (HOT) from hotels that are not located in a city that collects the same tax.
Our strategists did a keyword research deep-dive to discover key terms that prospective guests would use in search engines. This rigorous effort yielded keywords with both volume and plenty of ranking potential based on Burnet County Tourism’s website.
Conversion Optimization & Technical Updates
In addition to the ongoing SEO campaign, we devleoped and optimized Burnet County Tourism’s website for conversion and improved overall architecture. We also ran technical updates to make sure the campaign was poised to yield maximum gains from increased traffic.
“As a direct result of working with Victory Marketing, our website HighlandLakesofBurnetCounty.com has seen a dramatic increase from organic traffic on our site and inquiries to our properties for a stay at their vacation rental or lodge.” — Judge James Oakley
The Results
As a result of our SEO campaign, HighlandLakesofBurnetCounty.com shot up in search results, claiming over a dozen number one spots for strategically significant keywords. Leads have steadily increased, placing their sales team in the enviable position of struggling to keep up with new business.
Organic Traffic Up By 400468SEO content and page optimizations created a steady and sustainable increase in organic traffic. Since partnering with Victory Media, HighlandLakesofBurnetCounty.com has quadrupled it’s organic web traffic.
188 Page One Keywords
HighlandLakesOfBurnetCounty.com now ranks on the first page of Google SERPs for 188 keywords up over 200% since their campaign began.