OB/GYN Specialists Of Tulsa

Five doctors broke from what would become their main competition for patients, market prominence, and online presence to form OBGYN Specialists of Tulsa. Victory Media Marketing Marketing was hired to achieve the following.

Objective #1 : Increase exposure for overall practice and individual doctors.

The Plan:

  • Web Development
  • Upgraded DIY website to a custom website
  • Reorganized website to optimize user experience
  • Added patient payment


  • Consulted and created photo shoot list for re-imaging photos on new website
  • Doctors – individual and group
  • Staff working in facility and with patients Online Visibility
  • Built accurate business listings on the four major data aggregators—Axiom, Factual, Infogroup, and Neustar Localeze.
  • Improved search rank by identifying online business listings that are inaccurate or missing from essential directories and online listing sources
  • Provided monthly analytics showing online listing visibility and accuracy, tracking reviews including reputation sentiment, and comparing competitive bench


  • 350% increase in website users from the first 5 months compared to last 5 months
  • Doubled online listing ranking compared to other doctors’ online visibility across the country


Beginning Rating 449

Objective #2 : Increase the number of obstetric patients and procedures including robotic tubal ligation reversal.

The Plan:

  • Performed keyword research for overall practice and doctor specialties
  • Created content plan around research that included each doctor and their specialties
  • Wrote and edited doctor bios, articles, and website text/descriptions for website
  • Built individual pages for each doctor to increase their individual visibility with custom web addresses
  • Created a full sub-directory of practice offerings and specialties as part of strategic growth plan
  • Edited and posted an article Dr. Gehring wrote about his specialty of robotic tubal ligation
  • Optimized and tracked user experience to ensure procedures were indexed and displayed in organic searches in and around Tulsa, Oklahoma
  • Interviewed staff and doctors to determine most common questions to add to content plan
  • Built Voice Search optimized pages
  • Consulted on Social Media Strategy to create a manageable sharing and posting schedule


  • Overall practice growth in obstetric cases for all five doctors including newest addition, Dr. Hildbrand, who needed to build her practice.
  • Dr. Gehring reported significant and notable increase in inquiries and procedures of his robotic tubal ligation surgery. Subsequently submitted two additional articles to replicate the success.


“My practice grew 25% in the year I contracted with VMM. Seeing the analytics, I can see a direct path from the online strategy to patients coming into my practice.”

— Dr. Sarah Shepherd